The physical environment in which certain products of fashion wear are sold is of utmost importance to the customer. The ambience of a shop is full of symbolisms and its aesthetics adds value to the goods sold. Ioannis Roumeliotis is an ardent supporter of this concept; this is why he cooperates with PROLAT, the leading producer and manufacturer of architectural products in Greece, a company that possesses highly trained specialized crews and executives with high aesthetic standards and capable of thinking outside the box, who stand out in their respective fields.